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Integrations
Build a connected
profit data ecosystem.
Hawk Margin integrations connect your store, ad accounts and analytics stack so HawkScan has everything it needs to show you true profit, in real time, from day one.
No credit card required · Live in under 5 minutes
Why integrations matter
Your profit data lives in silos.
HawkScan brings it all together.
Your store knows what sold
But it doesn’t know what you spent on ads to sell it. It can’t tell you which campaign drove the order, or whether you made a profit after all costs were deducted.
Your ad accounts know what you spent
But they don’t know your COGS, your shipping costs or your payment fees. So they optimise for clicks and revenue, not the profit you’re actually making.
Your costs live in a spreadsheet
Always out of date. Always manual. Never connected to your orders or ad data. The real number, true profit per order, lives nowhere until you connect HawkScan.
↓ HawkScan connects all three, and calculates the number none of them can produce alone ↓
All Hawk Margin integrations
Connect the tools your business
already relies on.
Every integration feeds HawkScan the data it needs, or pushes profit data into the tools you already use.
S
Shopify
OAuth connection · 5 minute setup
Log into Hawk Margin, go to Integrations and connect your Shopify store via OAuth in one click. HawkScan immediately starts ingesting every order, with COGS, shipping, payment fees, discounts and refunds deducted automatically in real time.
Real-time order ingestion via webhook
Historical order backfill on first connect
COGS sync from product variants
Partial and full refund handling
Multi-currency with FX conversion
WC
WooCommerce
OAuth connection · 5 minute setup
Log into Hawk Margin, go to Integrations and connect your WooCommerce store via OAuth or API key. Full order and cost data synced in real time. Works with all major WooCommerce setups including B2B.
Real-time order sync via WooCommerce webhooks
Historical backfill on first connect
Compatible with all major WooCommerce extensions
COGS entry per product, category or CSV upload
Flexible shipping: actual, fixed or % of revenue
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Universal Script
JS snippet or GTM · Any platform
Not on Shopify or WooCommerce? Our JS snippet or GTM integration connects any ecommerce platform to HawkScan, without needing personally identifiable customer data.
Works with any ecommerce platform
JS snippet or Google Tag Manager setup
Doesn’t rely on personally identifiable data
Server-side option for near-100% accuracy
HawkScan pulls daily campaign spend from every platform and feeds true profit back as conversion value, so algorithms optimise for margin, not revenue.
G
Google Ads
OAuth · Auto-refresh tokens
The most powerful integration in the stack. True profit sent as conversion value enables Smart Bidding to optimise for what actually makes you money, not just clicks.
Profit pushed to Smart Bidding as conversion value
Shopping Booster for PMax: target ROAS set based on desired Profit on Ad Spend
Campaign, ad group and keyword level profit
OAuth with auto-refresh, no manual token renewal
M
Meta Ads
OAuth · Offline conversions API
Real profit sent to Meta via offline conversions API. Meta’s algorithm stops chasing clicks and starts finding customers who actually make you money.
Profit pushed via offline conversions API
Campaign and ad level profit attribution
Facebook and Instagram ads both covered
OAuth with auto-refresh
TT
TikTok Ads
OAuth · Profit tracking
Finally know whether TikTok spend is genuinely profitable, not just generating views and clicks. Full profit attribution to campaigns and ads.
Profit attributed to TikTok campaigns
Growth and Agency plans
Bi
Microsoft Bing Ads
Manual token · Profit tracking
Often overlooked. Usually profitable when you look at the actual numbers. HawkScan makes Bing’s true profit contribution visible for the first time.
Profit attributed to Bing campaigns
Growth and Agency plans
Pi
Pinterest Ads
Manual token · Profit tracking
See which Pinterest creative drives margin, not just traffic. Full profit tracking across all Pinterest campaigns and ad groups.
Profit attributed to Pinterest campaigns
Growth and Agency plans
Az
Amazon Ads
Manual token · Profit tracking
Track true profit across your Amazon ad spend alongside every other channel in one HawkScan dashboard. See Amazon’s real contribution to your margin.
Amazon Ads profit alongside all other channels
Growth and Agency plans
Push HawkScan profit data into the analytics and reporting tools you already use, so every dashboard includes true margin, not just revenue.
G4
Google Analytics 4
Server-side · Custom dimensions
Push true profit as a custom dimension into GA4. Access Gross Profit, Profit on Ad Spend and Contribution Margin inside the analytics tool you already use, no platform switching required.
Profit pushed as custom GA4 dimension
Server-side tracking for near-100% data accuracy
Gross Profit, Profit on Ad Spend and Contribution Margin in GA4 reports
Works alongside your existing GA4 setup, no disruption
GS
Google Sheets
Auto-export · Scheduled delivery
Auto-export HawkScan profit data to Google Sheets on a schedule. Build your own reports or share profit data with finance teams and board members.
Scheduled automatic export
Custom date ranges
All plans
Kl
Klaviyo
Email revenue attribution
Tie email marketing revenue directly to profit. See which Klaviyo flows are acquiring your most profitable customers, not just your highest open rates.
Email campaign profit attribution
Growth and Agency plans
Keep your COGS accurate without manual updates. Connect your inventory system and HawkScan automatically updates product costs as your buying prices change.
Li
Linnworks
COGS auto-sync
Auto-sync COGS from Linnworks. Your product costs update automatically as buying prices change, HawkScan always reflects reality, not last month’s spreadsheet.
COGS synced automatically from Linnworks
Real-time cost updates as prices change
Growth and Agency plans
C7
Cin7
COGS auto-sync
Auto-sync COGS from Cin7. Product costs updated in real time as inventory data changes, no manual spreadsheet updates, no stale margin data.
COGS synced automatically from Cin7
Real-time cost updates
Growth and Agency plans
CSV
CSV COGS Upload
Bulk upload · Any source
No inventory system? Upload your product costs as a CSV. Bulk upload COGS data for your entire catalogue in minutes, then HawkScan handles the rest.
Bulk COGS upload via CSV
Works with any cost source
All plans
How customers are using Hawk Margin integrations
Connected in minutes.
Profit visible from day one.
“I wish I’d had this tool in the 15 years I spent as Sales and Marketing Director for a national ecommerce business. The amount of ad spend we made decisions on without knowing our true profit doesn’t bear thinking about.”
AE
Anna Elliot
Founder, Hawk Margin · Former Sales & Marketing Director
“We sell specialist equipment to hospitals, dental practices and nursing homes, and every order has a different margin. HawkScan gave us true profit per order for the first time. We finally knew which products and which channels were actually making us money.”
AH
Ashley Hopkinson
Founder · Healthcare Equipment · B2B Ecommerce · WooCommerce
Results
What connecting everything reveals.
Ashley Hopkinson · Healthcare Equipment · WooCommerce
Product heatmaps revealed the brand’s best-selling SKU was its worst-margin product. Ad spend reallocated to three high-margin products within a week.
+51%
Profit on same ad spend
68→84
HawkScan Score
Common questions
Everything you need to know
about Hawk Margin integrations.
What ecommerce platforms does Hawk Margin support?
Shopify and WooCommerce with native plugins, install in under 5 minutes, no developer required. We also offer a universal JS snippet and GTM integration that works with any ecommerce platform.
Do I need a developer to connect my store?
No. Log into Hawk Margin, go to Integrations and connect your Shopify or WooCommerce store via OAuth. No plugin, no developer, no code required. Most customers are connected and scanning within 5 minutes.
What ad platforms does HawkScan connect to?
Google Ads and Meta via OAuth. TikTok, Microsoft Bing, Pinterest and Amazon Ads via manual token entry. All tokens refresh automatically in the background, no manual renewal needed.
How does the profit feedback loop work?
HawkScan calculates the true profit on every order, after COGS, shipping, payment fees and discounts. That real profit number is then pushed back to Google Ads and Meta as the conversion value, so their Smart Bidding algorithms optimise for profit rather than revenue. This is the core of what Hawk Margin does, and the thing ROAS-based tools can never replicate.
Will my historical order data be backfilled?
Yes. When you first connect your store, HawkScan automatically backfills your order history so you have profit data from day one, not just going forward. How far back depends on your plan: Starter backfills 3 months, Growth backfills 12 months, and Agency backfills 24 months (or full history for larger stores). If you need a longer backfill on a lower plan, get in touch and we’ll find a solution.
How do I enter my product costs (COGS)?
Three ways, whichever suits your business. Enter actual cost per SKU directly in Hawk Margin, set a percentage of revenue as an approximation, or bulk upload your entire product catalogue via CSV. If you use Linnworks or Cin7, costs sync automatically as your buying prices change.
Is Hawk Margin GDPR compliant?
Yes. Hawk Margin is fully GDPR compliant. Your data is never shared with third parties and is encrypted in transit and at rest. You can request a full GDPR data export in JSON format at any time from your account settings.
Your data works better
when it moves together.
Connect your store, your ad accounts and your analytics. HawkScan does the rest.